Audience feedback

I have shown a few people my magazine, and saddly it has been shot down. Almost all of the people i have asked say that the magazine will not be seen on the rack of a shop. They say it looks too different and does not look like any normal music magazine. This is what i set out to do, i want to make a completely new kind of magazine. But instead i found that most people don't like change and want the same kind and look of magazines. But they did like some asbects of my work like: the blakck and white photos on the contents page and the yellow and purple mix also caught their eye. They said to improve that i should keep to normal magazines we see today and not try to change or make a whole new kind of magazine, but only to change a little.